How to Use Instagram to Tap Into Its Huge Audience
To use any new social network effectively, first you must have a clear direction. Having more Instagram followers would be a good goal to begin with. But without followers, even having the most popular photos can still fail. Gain followers must be part of a bigger plan which ties in with your social media marketing goals and your business strategy.
This is a good point that demonstrates why it is crucial to use good ideas when developing your social media marketing strategy to gain followers on instagram (ganhar seguidores no instagram). Many entrepreneurs fall into the trap of offering random people “free” stuff in exchange for their Instagram userid and password. They hope that this will attract users who will then buy the products they are promoting. This is an incorrect strategy which is often counterproductive.
The way Instagram works is that you are limited to only following people who are within a certain range of your location. So the range you can follow is limited to the radius you choose. If you have a large area you want to reach (such as your city or country), you can probably use other forms of advertising such as sponsored stories or sponsored tweets. However, the best form of advertisement is through links. Therefore, in order to attract more followers you should offer quality suggestions as soon as you notice an opportunity.
Suggestions can be anything. You can suggest products as a way to attract more audience, videos as a way to get more followers, or just random thoughts as a way to keep your Instagram audience interested in what you have to say. When you provide ideas for free, you are providing an opportunity for someone to use your ideas for free as well. This increases the likelihood that your instagram account will gain more followers.
There are other metrics you should be tracking in order to make sure your instagram pages are as successful as possible. One of these is engagement. What is the average time users spend on your instagram page? Is it higher than the average time users spend on other social media sites?
Knowing these engagement rates can help you analyze exactly which content type is working to attract the most followers and which ones are not. For example, if you see engagement rates that are low on your page, perhaps you should focus on creating content that is more engaging so that you can increase engagement rates. Also, if you see high engagement rates but low open rates, maybe you should improve the way you promote your images so that people are more likely to click on them and share them with their friends.